June 16th & 17th, 2021

24 Hour Startup AgTech is coming to the 2021 Canada’s Farm Show!

Get a front-row seat to the potential future of Canadian AgTech! Mark your calendars because this AgTech edition of the 24 Hour Startup is one event you don’t want to miss.


Do you have what it takes to launch the next big AgTech startup? Register here.


Don’t want to participate in 24 Hour Startup AgTech, but looking for a front-row seat? Register here.

The Details

Will your idea be the next big AgTech startup? Join us for a virtual 24 Hour Startup AgTech - connecting developers, designers, and dreamers to build an innovative startup!

The When:


4 – 10 PM


8 AM – 3 PM*


The What:

24 Hour Startup AgTech brings together Canada’s best and brightest agriculture, tech, business, and design people to connect, ideate, and build a minimum viable product (MVP) in 24 hours – don’t worry, you don’t have to stay up overnight unless you really want to! This diverse group will converge virtually and build something to fix or improve a problem faced by the agriculture industry. After 24 hours, teams will pitch to a panel of judges for a chance to win cash prizes!

The Where:

From anywhere – this is a virtual event meaning individuals from all across Canada can join from the comfort of their own home. With the 2021 Canada’s Farm Show going virtual, so is 24 Hour Startup AgTech!

The Who:

This event is designed to connect the startup dream team of agriculture, entrepreneurs, business professionals, developers, tech gurus, design, and marketing all-stars. The event is virtual meaning anyone from across Canada can participate. 

As a participant, you’ll experience the rollercoaster of highs and lows that are part of everyday startup life, all in just 24 hours. As you work to build an innovative startup company, you’ll meet some of Canada’s top mentors, entrepreneurs, and supporters who are ready to help you launch. 

The Why:

Agriculture is one of the most innovative industries if you think about the things farmers do on a daily basis to solve problems. 24 Hour Startup AgTech creates the opportunity to jump into a hands-on startup experience and play a key role in solving these problems. You will connect with other motivated individuals from a variety of backgrounds, access expert mentors, and have the opportunity to win cash prizes while expanding your network.

The How:

Connect. Ideate. Build. Pitch.

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The Schedule

In 24 hours, you will connect, ideate, build and pitch. Here’s what to expect each day:

Wednesday., June. 16:

4 – 10 PM

  • Kickoff
  • Team formation
  • The 24 Hour clock begins!

Thursday., June. 17:

8 AM – 3 PM

  • Day kickoff
  • Grind time
  • Mentorship
  • Market research
  • Technical judging 
  • Finalize MVP and pitch deck
  • Pitch scrubbing.

3 PM 

  • At this event, you’ll pitch your MVPs to a panel of judges at the chance to take home $7K in cash prizes!

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24 Hour Startup AgTech brings together the best and brightest agriculture, entrepreneurs, developers, lead designers, and makers from across Canada. Unsure what you should register as? Click ‘See More’ below.


Participant – Tech & Developer Gurus

  • For those who:
    • Live and breathe tech
    • Programming is your love language
    • Coding and problem-solving is part of your DNA

Participant – Ag Industry & General Innovators

  • For those who:
    • Motivated and passionate about finding solutions to solve everyday challenges in the agriculture industry
    • Numbers don’t scare you
    • Market research and data fires you up

Participant – Design & Marketing All-Stars

  • For those who:
    • Have creativity flowing through their veins
    • Your confidence shines & you can talk for hours on the things you’re passionate about
    • Creating the best user experiences fires you up 

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Still have questions? Check out the FAQs below. Follow Cultivator on Facebook, Twitter and Instagram for regular updates.

Do I have to participate in both days?

Yes, everyone who attends is expected to participate on Friday night and the full day Saturday. It’s important that we ensure all participants are committed to the process and can rely on one another! 

Am I expected to work 24 hours straight?

No! Wednesday night will end around 10 PM. Teams can continue working if they want, but this will be up to you and is not required or expected.

Do I have to pitch an idea to attend?

No, but we encourage it! The more ideas pitched, the better. Pitches are only 60 seconds and public speaking practice is always valuable.

Can I pitch my existing business?

24 Hour Startup AgTech is about exploring a new business from the ground up over the course of 2 days with a collaborative buy-in from all team members. Coming in with an existing business creates an imbalance to the competition and potentially impacts the contribution and buy-in from others.

What if my idea doesn’t get selected?

The objective of Wednesday night is not to exclude certain ideas but rather to highlight the most popular and high-potential pitches to make a manageable number of teams. We are shooting for 6 teams at the event to ensure each team has the skilled members it needs to be successful. If it is not selected, we work to ensure your skillset is able to fit well with another idea/team and build something amazing!

Do I need to have a team formed before the event?

Nope! Everyone who attends the event as an attendee is expected to participate on a team, but the teams aren’t formed until Wednesday night.

I don’t live in Regina. Can I still participate?

Absolutely. With the event being virtual we are encouraging individuals from all across Canada to register. Whether you are in Saskatchewan, Alberta, Ontario, British Columbia, or beyond! This presents a unique opportunity to connect people from across the country! Anyone can join in and see what it’s like to build a startup from scratch.

Is there a cost to participate?

There is a small fee to participate of $25! Participants will receive some sweet swag, a crazy amount of knowledge and growth, as well as a guaranteed two days of fun!

What will I need?

All you’ll need is a computer, good internet connection, fuel for your body and a growth mindset!

How do I prepare?

  • Do some research. Market research and background information will give you a better understanding of the problem you are trying to solve?
  • Practice your pitch. You’ll have 60 seconds to persuade other attendees to join your team. Make it clear, concise and convincing!
  • Get familiar with your tools for the weekend! We’ll send an email to help you prep for a few days before the start of the event.
  • Get some rest.

What resources and assistance is provided?

A key part of our planning is to ensure we have resources readily available to you throughout the entire process. As such, you will have access to expert mentors from a variety of backgrounds. From revenue models to marketing to product, we’ve got it!

What are we supposed to accomplish by the end of the 24 hours?

Ideally, you’re shooting to build a minimum viable product (MVP) for the AgTech idea you’ve been working on which will include a variety of things, including:

  • Customer validation
  • Execution and design
  • Business model

For your 3-minute team pitch, we recommend:

  • A slide deck (requirements to be provided)
  • Mobile apps (from mock-ups to wireframes to fully-functional)

More information will be provided to you during the introduction session at the event.

Why is it a competition?

While it is a very inclusive environment with a strong focus on community building, we still feel there is a lot of benefit from a little friendly competition, especially to reflect life as a startup. It will be important to gather real-world feedback throughout the event and get a real-world startup experience – plus we have cash prizes to award!

Are teams expected to continue after the event?

It’s not required to continue after the event. Having said that, some teams decide to continue. This event offers a great opportunity to get connected with the startup ecosystem and the Cultivator community if you do wish to continue!

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